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H-E-B Opens New Store to Replace Existing Location in New Braunfels

Feature Photo: Aerial view of the new 122,000-square-foot store that will include the company’s first Home by H-E-B department and a two-story True Texas BBQ.

Posted: 5-3-2022

New Braunfels (Comal County)H-E-B opened its newest store in New Braunfels, which is the first location in the company to feature a Home by H-E-B department and a two-story True Texas BBQ restaurant.

At 122,000 square feet, the new store has an expansive product assortment and several convenient services customers have come to expect from H-E-B.

“We are thrilled to bring a new H-E-B store to New Braunfels, which introduces our customers to some exciting features and departments that are firsts for our company,” said Julie Bedingfield, H-E-B public affairs manager. “With an enhanced in-store experience and commitment to top-quality service and selection, this new store is tailored to serve the needs of this growing community and provide our customers with the best we have to offer”

Among the stores many highlights include a two-story True Texas BBQ, H-E-B’s lauded barbecue restaurant that was named best barbecue chain in Texas by Texas Monthly and a top barbecue chain in the nation by Thrillist. The restaurant will have indoor seating on both levels.

Additionally, the store is the first to welcome Home by H-E-B. With two brands in the department, Haven + Key and Texas Proud, the collection offers hundreds of items that include timeless home textiles, inspiring décor, and versatile furniture and accent pieces. Under the Haven + Key line, customers can find on-trend seasonal items from candles, mirrors and toss pillows, to kitchen textiles, rugs, throw blankets and accent furniture. The Texas Proud brand will celebrate Texas style and feature many similar items made by Texas-based artisans and businesses such as wood and antler art from Broken Antler in Converse, leather goods from Lucio Tailoring Co. in San Antonio, cowhide benches from Texas Bench Worx in Luling, and hand-poured candles from Rustic Swank in New Braunfels.

With an updated world-class shopping experience, the new store will offer fresh, quality food options and innovative services that allow customers to choose how they shop, pay for, and receive their products. Customers will find all the signature features and conveniences they expect from H-E-B, with many new and expanded product selections, including exciting services such as H-E-B curbside and home delivery. Additionally, the new store’s design elements will also complement the look and feel of the surrounding neighborhood and the New Braunfels community.

This new store replaces the former location, which closed earlier this week. The new store, which is situated on the same property on Walnut Ave., is about 40,000 square feet larger. The former store opened in 1994. H-E-B operates three stores in New Braunfels.

Edited from press release.


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By |2022-05-03T14:57:15-05:00May 3rd, 2022|Feature Story, Industry News|

About the Author:

Art Benavidez (Construction News Reporter, Central Texas) is a seasoned journalist with over 15-years of experience in writing breaking news and in-depth features at the local level. He honed his research and reporting skills in newspapers and magazines throughout South and West Texas along with expertise in crafting digital content as Managing Editor of New Image Marketing Research Corporation. Benevidez is a Texas native and graduate of UT-RGV.

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