Fort Worth: PROOF of Mixed-use Debuts Historic Building
Feature Illustration: Exterior rendering of the PROOF building after restoration. Courtesy: M2G.
Fort Worth (Tarrant County) — M2G Ventures, a North Texas-based real estate investment and development company leading through industry disruption, wrapped up the year with the transformation of PROOF, a 40,665-square-foot building located at 901 W. Vickery Blvd.
Despite the whirlwind of 2020, this coveted mixed-use project is 72% preleased, landing a corporate relocation, a boutique bowling concept, and one of the largest female-owned personal injury law firms in the country.
Built in 1926, Proof’s first life began when Adkins-Polk Whole Grocers built it to serve the growing population of Fort Worth. As the city transformed through the years, so did the purpose of the building.
In 2010, the building was sold to Firestone & Robertson Distilling, signaling the true second life to the space. Within its walls, the famed TX Whiskey was imbibed by the masses, and PROOF was further endeared to Fort Worth.
Cue to today, the project has been redeveloped to house corporate headquarters, entertainment users, and flagship locations. The transformation of Proof is about celebrating its history while embarking on a new era of Fort Worth.
At PROOF, we’ve beckoned those who think differently, those who idolize the rebel innovators of history, and those who embody enlightened taste for both the timeless and new. Signed tenants include Bowlounge, a retro-style bowling alley, occupying 15,000 square feet; Witherite Law Group, personal injury firm, occupying 7,000 square feet; and recently announced Trinity Real Estate Investment Services (Trinity REIS) who will occupy 6,500 square feet dubbing the redevelopment as an elevated, creative office and mixed-use destination.
Entrance at night to the Bowlounge at the PROOF Building. Image: M2G.
Based on the high level of interest, M2G Ventures anticipates the remainder of the 12,000+ SF of available space to fill up quickly as the new year approaches.
“We’re thrilled to end this year with a big accomplishment through the renovation of PROOF,” said Jessica Miller Essl, co-president of M2G Ventures. “Our goal was to showcase the building’s 94 years of milestones while repurposing the design to create a modern-day mixed-use location. We’ve been able to exceed our expectations for this legacy asset and that’s a tall order.”
Throughout the renovation, M2G has made intentional and curated decisions to revive the deep history of the building by using modern touches to highlight key architectural details of its unique time capsule. The interior is a beautiful combination of earth tones and textures of brick, wood, stone, and metal with lofty ceilings and wide-open windows connecting the interior to the exterior’s gravitas.
The exterior showcases prominent modern-day Brooklyn and mid-century Chicago styles of massive bricks, large original fire doors and expansive open air patio space. Repurposed artifacts also serve as art and fixtures both in and outside to balance the history and modernity inviting visitors to once again use and love this one-of-a-kind space.
M2G Ventures has become a leading voice in the real estate industry this year through a bold strategy anchored by a dedication to authenticity and artistry. Guided by the company’s purpose to inspire evolution through impact and innovation, M2G specializes in investments and in limited strategic consulting for legacy projects.
In 2020, the company’s high-profile projects include the $200 million redevelopment and exclusive retail partner of Mule Alley in the historic Fort Worth Stockyards, as well as Bogart Dallas, North Quarter 35, The Foundry District, 710 South Main, OB MAC, and 2809 Shamrock, with more exciting acquisitions and announcements coming in Q1 2021.
For more information on leasing opportunities at PROOF, please contact Cullen Donohue at 817.877.1305 or email@example.com or Vic Meyer at 817.877.1306 or firstname.lastname@example.org
Adolfo Pesquera (Reporter/Editor) is a veteran news journalist. He has worked for Hearst Corp., American Lawyer Media, News Corp and Freedom Communications. His work has been published in newspapers and magazines across the USA. He is a journalism graduate of UT-RGV. He writes, edits and creates digital pages for VBX.