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San Antonio: Alamo Plan Project Receives $2 Million Donation

Feature Illustration: Artist rendering of the Alamo Visitor Center and Museum. Image: Alamo Trust, Inc. 

Posted: 8-4-2024

San Antonio (Bexar County) — The Alamo has announced it has received a $2 million donation from the Hearst Foundations, marking a significant milestone in its ongoing redevelopment efforts under the Alamo Plan. As part of this transformative contribution, the Alamo’s 4D Theater Lobby will now be named the Hearst Foundations Lobby.

“The Hearst Foundations’ support is invaluable to us as we continue to enhance the Alamo experience for millions of visitors,” said Dr. Kate Rogers, Executive Director of the Alamo Trust, Inc. “We are deeply grateful to the Hearst Foundations, Mr. Frank Bennack Jr., Executive Vice Chairman & Former CEO of the Hearst Corporation, and Paul “Dino” Dinovitz, Executive Director of the Hearst Foundations for their visionary leadership and commitment to preserving our shared history.”

Mr. Bennack has a profound connection to San Antonio, having started his esteemed media career in the Alamo City. His personal and professional ties to the region underscore the Hearst Foundations’ dedication to expanding cultural and educational opportunities across the United States.

“We are honored to support the Alamo on this important community project,” said Mr. Dinovitz. “The Hearst Foundations are committed to funding initiatives that promote and enrich educational experiences. We look forward to seeing how the Hearst Foundations Lobby will impact visitors’ understanding and appreciation of the Alamo’s profound legacy to our nation.”

The Hearst Foundations Lobby, within the new Alamo Visitor Center and Museum, will serve as a gateway to the Alamo’s immersive 4D Theater experience. This state-of-the-art facility, designed to accommodate an estimated 800,000 annual visitors, features the iconic Texas sky as it fades from day to night. The film played at the 4D Theater covers the entire saga of the Alamo’s complete story and sets the historical context for the battle itself. It will play a pivotal role in educating and inspiring audiences from around the world.

The $235 million museum complex is part of a larger, $550 million public-private undertaking to improve and expand the Alamo.

Edited from news release.

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