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Hawaiian Bros set to expand in San Antonio area with 18 stores

Feature Photo: View of prototypical Hawaiian Bros restaurant. Image: Hawaiian Bros.

Posted: 11-30-2023

San Antonio (Bexar County)Hawaiian Bros, the island-inspired, award-winning, quick-service restaurant concept announced the signing of their fifth multi-unit development agreement with Rock Hawaiian LLC since launching the franchise program in late 2022.

Rock Hawaiian LLC is set to develop 18 Hawaiian Bros locations in the San Antonio area in the coming years, starting with the acquisition of the Live Oak store this year.

Rock Hawaiian owners, Chris Aslam and Edith Diaz, have a strong track record of developing successful multi-unit franchises. Since 2007, their restaurant group has been operating quick-service restaurants in the franchise space and operates 73 stores in TexasNevada and Utah. The group has been awarded Franchise of the Year for their Jack in the Box and Golden Chick locations and all of their units in each concept average significantly higher than average unit volumes for each system.

“Our group was fascinated by Hawaiian Bros offerings, culture, and innovative business models,” said Chris Aslam, CEO of Rock Strategic Group. “We’re thrilled to be a part of Hawaiian Bros with multiple building formats that help us grow in San Antonio, as it’s truly a strong market poised for future growth.”

Hawaiian Bros has attracted a growing list of multi-unit franchisees, all with over a decade of operational experience who can utilize their market understanding to propel rapid expansion. The fast-casual brand is dedicated to upholding its brand values and is careful in selecting franchisees who align with the ‘ohana culture and Aloha Spirit, which emphasizes kindness and treating everyone like family.

“Rock Hawaiian is an excellent match for Hawaiian Bros franchise growth, bringing nearly 20 years of development and operations experience to the San Antonio market,” said Grant Kreutzer, vice president of franchise development. “As we near the completion of 2023, our first year franchising to collectively develop 116 locations in the coming years, we look forward to recruiting more mid-sized, best-in-class multi-unit franchisees in select markets.”

VBX will continue to monitor potential Hawaiian Bros locations in the San Antonio area. Be the first to know by subscribing to our Concept & Design Service. Let us do the research for you! Click here to get it now or call us at 1.877.221.6418.

Edited from news release.