Frisco: Universal Parks & Resorts Announces New Family-Focused Theme Park

Feature Illustration: Artist rendering of the park that shows a hotel with clouds on the ground and what looks similar to the DreamWorks logo at the park entrance. Image: Universal Parks

Posted: 1-11-2023

Frisco (Collin County) – Universal Parks & Resorts has announced a one-of-a-kind theme park, specifically designed to inspire fun for families with young children.

According to a news release from the theme park, the new park concept, is “set in a lush green landscape features immersive themed lands, celebrates Universal’s iconic brand of entertainment, humor and innovation and brings to life its beloved characters and stories in ways that will wow even the youngest theme park goers.”

The park will be designed to be more intimate and engaging for younger audiences and will be sized for a regional audience. Although smaller in size, it will still carry the same quality as Universal’s other larger resort destinations.

Universal recently purchased 97-acres of land for the park and has plans for an adjacent themed hotel and room for expansion. The entire area is intended to have a completely different look, feel and scale than Universal’s existing parks and will appeal to a new audience for the brand.

Universal Parks & Resorts selected the city of Frisco as the area for this new concept given the city’s growing population and ability to attract businesses to the area. The proposed location for the new concept is ideally situated east of the Dallas North Tollway and north of Panther Creek Parkway.

“We are excited about the opportunity to partner with the city of Frisco and Mayor Cheney as we work to bring this innovative, new concept to life designed specifically for a younger generation of Universal fans,” said Page Thompson, president, New Ventures, Universal Parks & Resorts. “We think North Texas is the perfect place to launch this unique park for families given its growing popularity within this part of the country.”

“Frisco is one of the fastest growing cities in the U.S. and has been recognized as a great place to plant professional roots and raise a family,” said Frisco Mayor Jeff Cheney. “This new Universal concept will continue to enhance our tax base, expand employment opportunities and bring even more fun to Frisco benefiting our residents, businesses, and visitors.”

Edited from news release.

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