Feature Illustration: View of the townhome project. Image: Industry SOMA.
Posted: 9-11-2025
Austin (Travis County) — Industry SOMA has announced its new townhome community, located at 1903 Keilbar Lane, an urban infill townhome development by Industry ATX and designed by the award-winning Mark Odom Studio, with construction by Citadel Development Group. This development offers modern design and thoughtful planning.
Industry SOMA addresses Austin’s “missing middle” housing gap, with home prices starting at $270,000. The community is built in full compliance with the City of Austin’s S.M.A.R.T. Housing standards and is dedicated to serving households earning at or below 80% of the Median Family Income (MFI).
“I can speak from experience that buying your first home in Austin means putting your roots down in Austin. Growing your family. It was a different Austin when I did this in 2007. Our goal at Industry ATX is to do this in 2025 and beyond, and we need to act quickly to provide high-quality, sustainable, and truly affordable homes to keep Austinites and their families here,” says Michael Winningham, Principal of Industry ATX.
Industry Soma is a vibrant community of 23 aesthetically modern, attached townhomes nestled among mature live oak trees and walking path.
“We designed Industry Soma with the modern Austin family in mind—delivering high-quality, attainable housing that serves the city’s underserved ‘missing middle,” says Mark Odom, founding principal, Mark Odom Studio. “Industry Soma exemplifies how urban infill projects can offer long-term wealth building through ownership, quality programming, and construction for meaningful, long-term housing needs.”
Industry Soma homes are thoughtfully designed in three- and four-bedroom floor plans to suit a variety of family needs. Light-filled units range from 1,042 to 1,208 square feet and offer a variety of layout options, fostering diversity among user types. Lots feature enclosed backyards and terraces, and carports, as homes are sprawled across four building clusters with a communal backyard area as the central point for relaxing, gatherings, and neighborhood activities central to the Austin lifestyle.
Industry SOMA Project Team:
Developer: Industry ATX
Architect : Mark Odom Studio
Builder: Citadel Development Group
Engineers: Way Consulting Engineers, Jeffery A Acton, Double B Design, Civilitude Engineers & Planners, Ecoland Design Group, Contour Collective, Holt Engineering
Edited from news release.
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