Feature Photo: View of a hotel room. Image: Marriott.
Posted: 1-27-2025
Austin (Travis County) — W Hotels, part of Marriott Bonvoy‘s portfolio of over 30 hotel brands, and Opry Entertainment Group, a subsidiary of Ryman Hospitality Properties, Inc., has announced the completion of a multi-million-dollar transformation of W Austin.
The hotel will introduce the all-new restaurant concept, Serenade American Brasserie, 2nd & Roast coffee shop, Blue Room cocktail bar, along with a reimagined Living Room, and fully redesigned guest rooms.
“W Austin embodies our signature, unconventional approach to luxury, offering an experience as vibrant as the city itself,” said George Fleck, senior vice president and brand leader, W Hotels. “Known as the ‘Live Music Capital of the World,’ Austin has long been a pinnacle in the music scene, and W Austin captures that energy, mirroring our brand’s shared passion for music and celebrating both emerging and established artists.”
The 251 stylishly designed guest rooms, including 32 suites, at W Austin offer an immersive journey into the city’s spirit. The rooms have been fully redesigned with rich textures and bold colors that capture Austin’s live music scene and the serene beauty of the city’s natural surroundings. Drawing inspiration from the sweeping views of Lady Bird Lake and its lush tree-lined shores, guests can relax in their rooms, where deep shades of green adorn all the walls and natural materials, like real hardwood floors, create an inviting atmosphere. Inspired by its Block 21 counterpart, ACL Live, music fans will notice concert photography by renowned Austin City Limits photographer, Scott Newton, grace the walls. Premium amenities, including Nespresso machines, Marshall Bluetooth speakers, luxurious Frette robes, and Davines bath products ensure an unparalleled guest experience.
Four of the 32 premium suites boast two bedrooms and bathrooms in addition to the separate living rooms, including Penthouse I, the largest suite in downtown Austin. This luxury suite offers panoramic views of Lady Bird Lake and the Austin skyline, a marble-clad bathroom with large soaking tub, a wet bar, and a separate service entrance – perfect for catered social gatherings at the large dining table.
Edited from news release.
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