Frisco: Commission Approves Revamped Rezoning 154 Acres for Mixed Use
Featured Illustration (above): A rendering of a built-out amenities center for residents in The Grove. Image: NASH/Newland
By Edmond Ortiz
Frisco (Collin County)–Frisco Planning and Zoning Commission voted Sept. 24 to revise the rezoning of 154 acres on the city’s eastern edge where a joint venture is working to establish new multifamily units, retail space and townhomes.
The Grove is the name of a grouping of developments on vacant land at the southwest corner of Main Street/Farm Road 3357 and Custer Road.
One area will consist of up 130 patio homes on lots 55 feet wide, a maximum of 250 patio homes on lots 40 feet wide, and a maximum of 135 townhomes that would have rear entry.
A second area will feature 425 apartments, at most. A third area, fronting Main and Custer, will accommodate retail.
NASH FM 3357 LLC is the name of the partnership overseeing The Grove project. NASH is an acronym for North America Sekisui House, a subsidiary of Sekisui House Ltd., Japan’s largest homebuilder. The company has been active for more than 50 years across Japan and worldwide. According to its website, Sekisui House prides itself on building “innovative technologies, precise building techniques and eco-friendly homes of the highest quality.”
NASH was established in 2010 and has developed more than 30 master-planned communities and 20-urban-infill and transit-oriented communities across the continent. NASH is currently building Hollyhock, an 800 single family home community in Frisco.
The Grove is being developed on Frisco’s eastern city limits. The developers have an agreement with owners of land north of Main Street, where more residential housing is envisioned as part of The Grove community. Image: Google Streets
San Diego-based Newland Real Estate Group is partnering with NASH on The Grove and a handful of other developments in the Dallas, Houston and Austin areas. Austin-based Kimley-Horn is the engineer for all phases of this project.
The commission’s vote modifies boundaries and allows townhome/patio home use on land that was rezoned from planned development to multifamily, single-family and retail in 2018.
The 2018 property rezoning included multifamily entitlement, meaning the developer would have the right to build up to 540 multifamily units. But the project partners opted to propose the lower number – 425 – and increase density.
The modification of zoning boundaries, resulted in an increase of single-family zoning acreage from 85 to nearly 115, a decrease of multifamily acreage from 38 to 20, and a cut in retail acreage from 31 to 19.
“One of the reasons why they had a road plan development was because the retail zoned was not advantageous for the lot size. It would have been a lot of wasted space, in my opinion,” commission Chairman Rob Cox said.
The project website, which you can find here, promotes a community filled with amenities, including open/green spaces. A cafe/bakery is already operational, and some houses have been built.
The developer also proposed setting aside 15 acres, or 11.5% of the overall development’s net acreage for open space. The percentage is less than what is required by the city’s ordinance.
But city staff supported the open space proposal, according to city documents, because “it allows the open space to serve all the residents and provides strong connections between the single family, multifamily and retail (spaces).”
Brian Adams with Kimley-Horn agreed, saying trails will be linked, enabling single family and multifamily residents plenty of walkability and the opportunity to be no more than a 500-to-600-foot walk to the nearest green space.
“This will be a truly connected community,” Adams added.
The open spaces will not constitute city-owned or maintained green spaces, but such spaces will not be fenced off and not be off-limits to neighbors who may walk across The Grove. The overall plan also calls for tree preservation across the development.
A November 2018 photo of land at Main Street and Custer Road, in East Frisco, that is already being transformed into The Grove master-planned community. Image: Google Streets
While land directly north of The Grove, across Main Street, is vacant and zoned commercial, other properties in the immediate area feature single-family residential neighborhoods, and low-intensity office and retail use, including land in McKinney, across Custer Road.
The rezoning does bring The Grove property closer to what Frisco’s future land use plan envisions for the area.
“I think it’s a well-thought-out community. I think it creates a thriving neighborhood, I think that’s super important,” Commissioner Brittany Colberg said.
The city is facilitating the potential amendment of an agreement that NASH has regarding the undeveloped land directly across from The Grove where it does envision the construction of more single-family housing.
Edmond Ortiz is a lifelong San Antonian and a 20-plus-year veteran in local journalism, He previously worked full-time at the San Antonio Express-News, and has been freelancing for outlets such as the Rivard Report.