Feature Photo (above): Screen shot from a promotional video of the Dallas band Stalking Heather. Courtesy: Platinum Music Complex.
by Adolfo Pesquera
Dallas (Dallas County) — Commuters just know the building by LBJ Freeway, if they notice it at all, for the banner sign that reads BAND JAM ROOMS, and local musicians know it as the Platinum Music Complex.
The brainchild of entrepreneur and musician Duane Tyree, Platinum Music Complex aspires to be a one-stop mecca for all things up and coming rock bands need. Tyree converted an old office and bank complex into what is probably the largest all-purpose rockers’ mall in the state.
The complex features a recording studio inside a bank vault, 125 rehearsal rooms that rent by the month, a music store, cafe, video stage, photography studio, graphic design department, music business classes, music lessons, engineering school, on-line radio and more.
The north office building, 2964 LBJ Freeway, better known as Platinum Music Complex. Image: Google Streets.
The two-building complex, however, was constructed in 1979-1980 and its age has been showing for some time. The parking lot pavement has been crumbling away and the exterior masonry panels need a couple coats of paint.
LBJ Metroplex LP, the property owner, has recently made moves to renovate and expand the 4.17-acre complex into what is described as a “mini-warehouse and retail project in the existing two buildings … with the addition of a third, two-story building.”
A request is pending before the City Plan Commission at its Thursday meeting to create a new planned development district that would terminate certain existing deed restrictions. City staff has recommended approval.
If the deed restrictions are removed, LBJ Metroplex will be able to change the landscape plan, go above a 221-foot height limit along LBJ Freeway and 120 feet along Forest Lane, expand the floor area and use some of the new space (and old space) for mini-warehouse rentals. Musicians have a lot of equipment and what is a one-stop music production mecca without storage space?
City staff notes the site has been non-compliant on the landscape plan for years, anyway, but they blame that on the widening of Interstate 635.
The two existing buildings are four stories each and 55 feet in height. There is a large parking lot to the east of the buildings and it stretches from the freeway frontage road on the north to Forest Lane on the south. Both buildings are of podium-style construction and much of the ground level was simply paved over to allow for covered parking. Some of that parking space will be going away.
The proposed site plan lays explains some of the planned renovations to Buildings 1 and 2, shows a reconfiguration of the traffic pattern and parking, and indicates where Building 3 will be constructed. Courtesy: LBJ Metroplex LP.
Staff Comments on the Project:
“The current proposal is to convert the structure identified as Building 1 (the one nearest the freeway) on the development plan, into a mixed-use
building or possibly a mini-warehouse use. The remaining Building 2 (the one nearest Forest Lane) would have an existing level of parking converted into usable floor area for a total increase of 22,420 square feet.
“The entirety of Building 2 is identified as being for the mini-warehouse use. Finally, there may be an addition with the proposed Building 3, a two-story structure with up to 27,650 square feet of mini-warehouse floor area. The total combined floor area for the three structures is 179,032 square feet, of which all could be used for the mini-warehouse use.”
The concept elevations submitted to the city for Building 3. Courtesy: LBJ Metroplex LP.