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Cedar Park: Jewelry Shopping Network Announces it Will Relocate Headquarters

Feature Photo: Established in 2007, Shop LC reaches approximately 73 million U.S. households via high-definition programming offered live 24 hours a day, seven days a week, 365 days a year. Image: City of Cedar Park

Posted: 11-30-2021

Cedar Park (Travis County) — An Austin-based television shopping network has announced that it has chosen Cedar Park for its national headquarters.

The Cedar Park City Council voted to authorize the city manager to execute an economic development performance agreement, as recommended by the city’s Economic Development Corporation (type 4A) sales tax, at its Nov. 18 meeting.

Shop LC, a subsidiary of Vaibhav Global Ltd. (VGL), is a leading online retailer of jewelry and lifestyle products that will make a $50 million capital investment to develop a 200,000-square-foot facility near the intersection of East New Hope Drive and North Bell Boulevard (US 183).  

The facility will become the company’s headquarters and include television studios, sales offices and a distribution facility.

The agreement with the city will provide a $5.5 million net benefit to the city with an 8.6 year payback period and a 12.2% return rate.

In exchange, the company will construct and own a 200,000 square-foot commercial building with a total capital investment of $30 million.

At full ramp-up, the corporate headquarters is projected to have 1,000 employees and an annual payroll of over $75.6 million by 2033, making them the largest employer in the city.

“We welcome the world-class company Shop LC’s relocation of its headquarters to Cedar Park. They will be our largest employer, with 1,000 high-quality jobs,” Mayor Corbin Van Arsdale said. “Shop LC will be investing significant capital in our community and providing primary job opportunities for our residents. This perfectly aligns with our City Council’s strategic goal of economic vitality.”

A start date to the construction of the facility has not been announced, but the project is expected to be completed by Sept. 30, 2024.

“Cedar Park is a beautiful and vibrant city with great schools and a strong community, making it the perfect choice for us to build our permanent home where our company, employees, and their families can thrive,” Shop LC North American President Amit Agarwal said in a press release.

VBX Project ID: 2021-8283

Edited from press release.

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By |2021-11-30T16:02:12-06:00November 30th, 2021|Construction Preview, Feature Story|

About the Author:

Art Benavidez (Construction News Reporter, Central Texas) is a seasoned journalist with over 15-years of experience in writing breaking news and in-depth features at the local level. He honed his research and reporting skills in newspapers and magazines throughout South and West Texas along with expertise in crafting digital content as Managing Editor of New Image Marketing Research Corporation. Benevidez is a Texas native and graduate of UT-RGV.

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